Stogie Commentary: Cigar Companies Give Back
12 Jan 2011
Aside from creating thousands of jobs and innovating and producing the stogies we love, most cigar companies also make significant charitable contributions. Many are playing active roles in the development of communities, increasing access to basic necessities, and even saving lives. These selfless initiatives are admirable and, in my opinion, underreported. So today I’m pleased to highlight several companies who deserve our praise. They are but a few of the dozens of organizations in the tobacco industry who are giving back in important ways.
Toraño Family Cigar Co.
For the holidays, Toraño partnered with the Miami-based Neat Stuff to provide new toys for children who come from abused and underprivileged homes. Company president Charlie Toraño (pictured) says this won’t be the last time he’ll undertake a charitable effort. “I look forward to Toraño Family Cigar Co. being more involved in the community in the near future as we can’t lose focus on those who are less fortunate,†he said. Franklin Monjarrez, executive director of Neat Stuff and a cigar smoker, said: “I am honored to have met with Charlie Toraño to undertake this amazing event to help Neat Stuff deliver toys to the children who need them most.â€
Cigar Family Charitable Foundation
No discussion of cigar charities is complete without mentioning the Cigar Family Charitable Foundation, a joint venture of J.C. Newman and the Fuente Family. This organization builds schools and health clinics, supports the development of business ventures, sponsors sports programs, and invests in water purification, all in the Dominican Republic. The goal is to make a positive humanitarian impact in an important cigar-producing country.
Other Noteworthy Causes
While space is too limited to provide even a cursory glance of the tobacco industry’s overall charitable contributions, it’s worth noting that cigar makers are giving to a host of causes, including the troops, guide dogs, hunger relief, cancer research, literacy, disaster relief, etc. Altadis’ Montecristo Relief Organization, for example, has donated millions to build homes, schools, and medical facilities, as well as provide scholarships and economic opportunities to victims of natural disasters in the Caribbean and the U.S. And Tesa, one of my favorite boutique manufacturers, donates 10% of its profits to benefit the housing, education, and sustenance of the Nicaraguan people.
Friends of CRA
Let’s also not forget that many cigar companies support Cigar Rights of America, a consumer-based, non-profit public advocacy organization that works at the local, state, and federal level of government to protect the freedoms of cigar enthusiasts. So, in addition to joining CRA yourself, you can fight against tobacco taxes and smoking bans by buying cigars made by the Friends of CRA.
photo credit: Stogie Guys

For the holidays,
Among them is the Preferidos series, a collection of smokes that debuted in 1998 to honor Eduardo León Jimenes, the man who founded La Aurora in 1903. Initially, all Preferidos cigars were perfectos. About five years ago, though, La Aurora began to offer Preferidos in standard parejo shapes.

That’s a step below “niche brand†(i.e., Trinidad and San Cristobal), two steps below “multi-local†(i.e., Bolivar and Punch), and a far cry from “global†(i.e., Cohiba and Montecristo). I’m not sure these 
Today, in partnership with the Fuente Family, the company’s portfolio extends well beyond the Ashton brand, including San Cristobal, La Aroma de Cuba, and Sosa. The latter rarely shares the limelight with the other two, and it definitely doesn’t command the attention of such Ashton notables as Cabinet Selection, Virgin Sun Grown, and Estate Sun Grown.
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