Commentary: Just Shopping Around
9 Jan 2013
Nearly everyone knows the obvious elements that make for a good cigar shop. Selection, comfort, prices, welcoming atmosphere, etc. But there are a few things that I think make a good shop and an outstanding one—the sort you want to frequent again and again. And they’re not necessarily what you might think. Here are five attributes I check for:
1. Dust. Cigar shops attract it like almost no other. Smoke adheres to just about every surface, creating a vast, virtual dust magnet. I’m not just talking about the cigar boxes, either. Counters, windowsills, fan blades—you name it and it’ll get dusty without nearly constant attention. A shop owner who’s careful about dust is almost certain to be just as careful about everything else, from maintaining his stock to customer relations.
2. Hot water. Yes, this is kind of silly. But it does turn me off when the restroom has only cold water running in the sink. I have to wonder: If the shop’s pinching pennies at this level, where else is the eagle being squeezed?
3. Inventory awareness. Good owners know which cigars are selling. No one—not even the largest retailers—can stock every cigar. It’s a basic law of cigar physics: To get more in, you have to move some out. Boxes that remain full month after month mean new sticks aren’t arriving. Creative owners find ways to get those old ones out.
4. Light. People come in to enjoy a smoke for all sorts of reasons. Reading, whether it’s the newspaper, a book, a magazine, or an electronic device, is one of those reasons. I always appreciate at least a nook carved out with good lighting and good seating.
5. Wi-Fi. I put this one last because it’s probably the most obvious. With the proliferation of smartphones, tablets, laptops, and e-readers, providing good, free Wi-Fi these days should be de rigueur.
If you’re a store owner or work in one, what do you think? Is this reasonable, and are there things I’m missing? Similarly, I hope you customers out there will comment as well.
photo credit: Flickr


Think about that. Seven years. Hundreds, maybe thousands, of cigars torched and touched up. Filled with butane that ranged from the cheapest drug-store no-name brands to fancy quintuple-filtered fuel, a $3 Ronson performed perfectly time after time.
With that in mind, e-cigarettes make sense. They deliver nicotine in the form of water vapor without smoke, tar, or other impurities ending up in your lungs (because, unlike cigar smoking, cigarettes are inhaled into the lungs). And even though the anti-tobacco zealots at the FDA won’t admit it, e-cigarettes are almost certainly healthier than inhaling real cigarettes.
This year, there were five, and they represent a wide range of cigars. Perhaps the most notable is Drew Estate’s widely anticipated
Just What this Country Needs
Drew Estate’s tagline is “the rebirth of cigars,” but the most impressive rebirth is that of Drew Estate itself. It’s easy to forget, but no cigar company has changed more in recent years than Drew Estate. I was recently searching for some information and found a thread on a message board consisting almost entirely of seasoned cigar smokers complaining about Drew Estate.
Patrick Ashby
Co-Founder & Editor in Chief
Patrick Semmens
Co-Founder & Publisher
George Edmonson
Tampa Bureau Chief