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Commentary: Cigar Renaissance or Unhealthy Bubble?

5 Mar 2015


Discerning cigar smokers still flinch at memories of the cigar boom of the mid ’90s. From 1993 to 1997, annual handmade cigar imports skyrocketed from under 100 million to well over 400 million.

The result wasn’t good for consumers. Many established manufacturers couldn’t ramp up production while still meeting quality standards, and lesser quality “Don Nobody” brands flooded the market.

Good cigars were suddenly difficult or sometimes impossible to find, while poor and mediocre cigars were being sold for high prices. From the perspective of consumers for whom cigar smoking was more than a fad, the bursting of this cigar bubble was a good thing, even if it took a few years for things to stabilize.

For the industry, the boom wasn’t so bad. First off, they sold a lot of cigars in the peak of the boom, and the smart ones had enough foresight to be ready to weather the coming bust.

The longer-term benefits to the industry were the lessons learned. Cigar makers are rightfully weary of sacrificing quality for quantity, even as total handmade cigar production has crept up towards mid-boom numbers.

So, at some point, the question has to be asked: Are handmade cigars approaching another bubble that’s about to burst? There are good reasons to think not, but maybe some warning signs too. First off, the growth has been far more steady this time. Also, you don’t hear as much from industry types about a coming end to boom times, which I’m told was seen by many as almost inevitable during the mid ’90s, even if the exact timing or speed of the collapse were largely unanticipated. The counter is that it’s hardly unusual for bursting bubbles to not be anticipated by most people in them, otherwise people wouldn’t lose so much money in those bubbles.

One of the things that worries me is the ever-increasing price of new cigars, especially the increasing number of cigars sold by companies that aren’t themselves cigar makers. Many of these cigars are of good quality, but they don’t always offer particularly good value for smokers, in part because they have to buy their cigars before they sell them to retailers.

Then there are the pending potential shocks to the established cigar industry. FDA regulation has the potential to wipe out numerous brands introduced in the past few years. Other possible market-shattering events include the full end of the Cuban Embargo, or a natural disaster striking a major growing region.

I don’t want to bum anyone out here, but cautious optimism is usually a more intelligent outlook than unrestrained exuberance. While a collapse like the cigar industry saw after the peak of the ’90s cigar boom seems unlikely, industries don’t usually grow forever.

-Patrick S

photo credit: Stogie Guys

Commentary: Yes, It Was Time to Smoke THAT Cigar

23 Feb 2015

Opus 2

Many of you, I’m guessing, suffer from the same malady afflicting me: You are less and less likely to smoke a cigar as it gets older and older.

I’ve recognized my affliction for quite some time, but efforts to combat it never worked. It was just too easy to convince myself that, for whatever reason, the time simply wasn’t right to justify burning a special cigar.

Recently, though, I made a breakthrough. I decided a couple of months beforehand that my 65th birthday would be the perfect occasion to light up the oldest cigar in my humidor.

That cigar is—or, rather, was—a nearly ten-year-old OpusX bought at a now-shuttered Clearwater, Florida, shop not long after we moved down here. From the below photo, you can see that the cellophane had yellowed; what you can’t see is the extraordinary plume covering the wrapper.


Frankly, I wasn’t sure what to expect. I’ve smoked a few Opus cigars, but none with that much age. I needn’t have worried. It was truly an extraordinary experience. Even at almost a decade, it still kicked off with some strength. That dissipated early on as the nutty, warm, and creamy flavors ramped up.

It was as complex and smooth as any cigar I can recall. The white ash hung on tightly as the stick burned ever so slowly, producing thick, rich smoke.

All in all, this Opus was everything a cigar should be. Oh, that I had bought a box back then…

Well, I can’t change what I did, or didn’t, do ten years ago. But I can change my behavior going forward and make sure I enjoy the cigars I have in my humidor.

To that end, I recently opened a box of 2011 My Father Limited Edition Toros to share. The cigars were tasty and extraordinarily smooth. Frankly, I can’t imagine them improving with further age, so I plan to smoke the remaining stash in the coming months.

I’ve also identified my next event and event cigar: a Cuban Cohiba Behike I’ll ignite to celebrate the occasion when a friend and former colleague signs her book contract.

Several years ago, my colleague wrote about this very issue, warning readers against “waiting for a perfect cigar moment that may never come.” He was exactly right, and I’m trying to heed his advice.

After all, there’s no shortage of things to celebrate. And no better way to celebrate than with a great cigar.

-George E

photo credit: Stogie Guys

Commentary: Ring-a-Ding-Ding

16 Feb 2015


First, I have to say I have nothing against cigars with big ring gauges. I’ve smoked quite a few I’ve enjoyed. I’m sure I’ll smoke more.

But as the ring gauge explosion continues, it seems a good time to reflect on what makes smaller sizes special, too.

For example, consider the blend. In a smaller cigar, the wrapper—the most expensive and often most desirable leaf—exerts a greater influence on the overall taste because there is proportionally less filler. This doesn’t make it better. But it does often mean the filler in a large cigar tends to dominate. That’s good if you like the filler. Sometimes, though, to my mind it’s not so good if you’re looking for the greater subtlety and complexity that can come from the mixing of tobacco types.

Then there is the matter of lighting. Big ring gauge cigars can be difficult to light evenly and to keep burning evenly along the way. An uneven burn disrupts the blender’s concoction because the components aren’t working harmoniously the way they were intended.

Another factor that plays a role is the act of smoking itself. As the tobacco burns at the foot and you draw smoke down the body of the cigar, the unignited tobacco traps some of the tar and other byproducts of combustion. They can build up and be unpleasant.

When it comes to bigger ring gauges, it helps to remember some of that high school geometry you probably haven’t used in years. Ring gauge measures a circle, and the area of a circle increases with the square of the radius. That means when you double the ring size you’re increasing the area by four. (It’s the same reason that buying a bigger pizza is almost always a bargain based on what you pay and what you get.)

In the case of cigars, the result is much more tobacco burning and more tobacco trapping, which could lead to bitterness in the final third or so.

Again, I’m not attacking big ring gauges. You should smoke what you enjoy. I’d just urge you to remember the words of Ralph Waldo Emerson: “A great man is always willing to be little.”

-George E

photo credit: Flickr

Commentary: Good, Great, and Not-So-Hot Cigars (Part 2)

4 Feb 2015


One of the most difficult distinctions in judging a cigar is separating the cigar from the cigar experience.

For example, the other day I spent several hours on the phone with an insurance company trying to straighten out my Medicare application. I was smoking a cigar but I can’t even recall what it was. But I assure you it could have been a $500 Davidoff Oro Blanco and I wouldn’t have enjoyed it.

On the other hand, I’m confident most of us can recall a smoke in a great environment that seemed wonderful, only to disappoint when returned to less stellar conditions.

That is one reason why, when reviewing a cigar, we smoke more than one, and why we often remark on the circumstances if they’re anything out of the ordinary.

Speaking of our reviews, you’ll find an explanation of the system here and an archive of those cigars we’ve judged to be the best here.

When assessing a cigar, one of the most difficult things to do is to recognize your personal preferences. Not eliminate them, because that’s impossible. But you need to be aware of them.

The poster child for this is, of course, Macanudo. There’s no shortage of smokers who’ll tell you what a lousy cigar Macanudo is. Of course, it’s nothing of the sort. You may not enjoy it—you may not be able to stand it—but it’s by no stretch of the imagination a bad cigar. It’s a mild stick with remarkable consistency, excellent construction, and a nearly unparalleled sales record.

Since cigars are an object of pleasure and enjoyment, there’s no standardized scale on which they can be measured. Everyone’s tastes are different, and most people’s tastes evolve and change as they continue to smoke cigars. Cigars I once thought extraordinary I now find quite ordinary; if you’ve been smoking a while, I imagine that’s true for you as well.

A truly great cigar, for me, creates an almost transcendent experience, one where you are nearly lost in the act of smoking. I know that sounds pretty highfalutin for burning a bunch of rolled up leaves, but I can feel it when it happens.

But that isn’t all it takes. To be great, a cigar must perform that way consistently. Cigar people will tell you making one great stick isn’t nearly as tough as making them that way again and again and again.

Construction plays a role, too. The draw must be right, the burn even and complete.

Personally, I don’t assign a lot of importance to aesthetics, though they are usually good when the cigar is top-flight. But I wouldn’t let an ugly band—or no band—weigh heavily, just as the choice of a glossy, lacquered box or simple cardboard makes little impression.

When I’m reviewing cigars my goal is simple: provide information and impressions to help you make choices.

I prefer smoking and writing about good cigars far more than dissing bad ones. And when I come across a great one, it’s even more fun. I’m eager to spread the good news. Fortunately, there are more and more opportunities to do just that.

-George E

photo credit: Flickr

Commentary: Good, Great, and Not-So-Hot Cigars (Part 1)

3 Feb 2015


Who among us does not relish a great cigar? But, then again, who among us can agree on just what makes a cigar great? I started thinking about this several weeks ago, and I’ve been turning it over in my mind ever since.

It started when I lit an Oliva Serie V Toro, a one-time favorite I hadn’t smoked in ages. Less than an inch into it, I thought, “Wow, this is a great cigar. Why haven’t I been smoking more of these?”

As I continued burning it, my enjoyment didn’t diminish. But my assessment did.

Why? Well, I reflected on the circumstances. The Serie V came in the wake of cigars I had smoked the previous two days that I found disappointing. By comparison, the Oliva was wonderful. But trying to approach it a little more objectively, I had to admit that, while the Serie V is a very good cigar, it failed to attain the elite status of great. While the stick’s flavors and performance were excellent, it came up a tad short in complexity and smoothness.

That led me to begin examining what qualities make for a great cigar, what accounts for a bad or mediocre cigar, and which attributes don’t really matter in any judgment.

It is fairly easy, I think, to agree on things that make for a lousy cigar. Descriptions like harsh, plugged, tasteless, bitter, and wildly inconsistent come quickly to mind. Mediocrity is a little tougher to judge, since one man’s bland can be another’s tasty.

Generally, I think, mediocre cigars are those that have nothing special, nothing that stands out. They’re not bad, they’re just not that good.

Judgments also can be clouded by considerations that I would classify as personal preference. These sometimes enter into the discussion, though I believe they often should not.

Size, usually ring gauge, is one of the most common. While many ardent smokers disdain today’s massive ring gauges, there is certainly nothing that makes them inherently bad cigars. Personally, I find myself drawn more and more to smaller sticks these days, both in ring gauge and length. Again, though, that is preference, not a standard by which to establish quality.

Another factor can be price. Too often, I believe, some smokers equate high prices with hype and nothing else. As in, “No cigar is worth (fill in your own price tag).”

Sure, that’s true sometimes. But far from always. Growing tobacco is a costly and risky enterprise, but one that can help ensure high quality and consistency, as well as stimulate creativity. Aging and stockpiling tobacco is an expensive investment, but a necessary one for those who wish to create extraordinary blends. Quality control can boost operational costs without an immediately visible effect on the bottom line. Talented workers command higher wages.

Conversely, it is extremely difficult to produce a great cigar at bundle cigar prices.

There are two common cigar-smoking mantras: “Smoke what you like, like what you smoke” and “If you like it, then it’s a good cigar.” Who could argue with either sentiment? On the other hand, can anyone honestly contend that a Ron Mexico, say, is equal to a Padrón Family Reserve, regardless of personal preferences?

The truth is, in our current Era of Magnificent Cigars we encounter a lot fewer lousy sticks than there were years ago. There are also a lot more good and very good cigars on the shelves, too.

In the second part of this commentary (tomorrow), I’ll discuss what I think makes for a great cigar.

-George E

photo credit: Flickr

Commentary: Don’t Lose Sight of Principle in Smoking Ban Fights

29 Jan 2015

The cigar smokers of Nebraska are coming together with national cigar organizations to fix the cigar bar issue in Nebraska. A new bill is moving forward that should address the state law that led a court to eliminate the exemption for cigar bars.

The Nebraska Supreme Court found the exemptions violated the state’s prohibition on special legislation, or laws that are not equally applied in pursuit of the law’s stated goal. The court found that since the law’s goal was to protect employees from secondhand smoke, there was no reason why it shouldn’t also “protect” cigar bar employees.

Now common sense says cigar bar employees are fully aware that they would be working around cigar smoke, plus their job won’t exist very long if a cigar bar can’t let patrons smoke. So it certainly will be a good thing when the Nebraska legislature amends their law so their intention to exempt cigar bars will survive any legal challenges.

Still, I can’t help but feeling that there are lessons to be learned from this episode.

While the result—banning smoking in cigar bars—may have seemed odd, the court wasn’t totally wrong when it said if the only goal of the ban was to protect employees from second hand smoke, then there is no reason for any exemptions. In fact, there’s a level of consistency to a blunt, across-the-board ban.

Once you’ve conceded the premise that government should be protecting workers from making their own decision about whether to work in a place that allows smoke, there isn’t a logical reason for that paternalism to stop when it comes to places whose business model is catering to cigar smokers. If restaurants and bars are included, why not cigar lounges? Why not cigar shops?

It’s important to make a principled stand against smoking bans. After all, they strip adults from making the choice to be around tobacco, which is after all a 100% legal product. If the owner of a furniture store wants to allow smoking, and consumers and workers choose to be there, that should be their right. If that sounds like a dumb idea to you, well that’s what the free market is for: to allow businesses to succeed or fail based on their ability to attract customers.

None of which is to say that exemptions for cigar shops, cigar bars, and other places aren’t important; those exemptions limit the damage done by smoking bans, which can destroy businesses and jobs. But when a smoking ban passes with certain exemptions, remember it isn’t a victory for cigar rights—just slightly less of a defeat.

-Patrick S

photo credit: Stogie Guys

Commentary: Random Thoughts from the Humidor (XIX)

27 Jan 2015

In this segment of Random Thoughts from the Humidor, I ponder who benefits from the criminalization of cigar bars in Nebraska, cigars blended for specific spirits pairings, and if you might be able to light up at the craps table at this summer’s IPCPR Trade Show.


Hope for Cigar Bars in Nebraska?

We’ve been following the story about the criminalization of smoking inside cigar bars in Nebraska for some time. It all started last year when the Nebraska Supreme Court determined the exemption granted to cigar bars was unconstitutional. Now, state lawmakers have drafted a bill to reinstate those exemptions. Frankly, I can’t seem to understand who would be protected by a smoking ban for cigar bars. The employees who choose to work there (assuming the businesses wouldn’t close down)? The patrons who choose to drop in for a cigar? And then I remembered how this whole thing began: Big John’s Billiards, a pool hall in Omaha, didn’t think it was fair to have to comply with the statewide smoking ban if cigar bars didn’t. Personally, I hope the bill to reinstate the exemptions for cigar bars passes. But the bigger question is: Why should the government get to dictate to any private business whether it can provide cigar-friendly accommodations?

Perfect Pairings

Yesterday I reviewed the Dram Cask No. 3 Double Habano Toro from C&C Cigars, a smoke that’s specifically intended to pair with spicier whiskeys. Dram is comprised of four different blends, each built to complement whiskeys of varying strength. This concept isn’t necessarily a first for the cigar industry. The Illusione Epernay, for example, was blended to pair with champagne. But I’m not sure if any previous effort has been as overt in its intent as Dram, or the just-announced Drew Estate Smoking Monk, a Cigars International exclusive that features five blends each designed to be paired with a different type of beer. Given the rising demand for craft spirits (especially whiskey, micro-brew beer, rum, etc.) I wonder if this will develop into more of a trend. It isn’t too hard to imagine a line of cigars blended specifically to pair with certain kinds of wine.

Big Easy Gambling

Last week, the New Orleans City Council unanimously passed a smoking ban. The International Premium Cigar and Pipe Retailers Association (IPCPR) was quick to point out the new law will not impact its 83rd Trade Show, slated to be held in the Louisiana city this summer, because cigar bars, the convention center, and facilities being used for private events will be protected. However, if you’ve ever been to an IPCPR Trade Show in New Orleans, you’ll recall the Harrah’s Casino that’s nearby the convention center can be a popular destination among attendees. Currently, Harrah’s is not exempted from the ban. But it was reported on Monday that efforts are currently underway to allow smoking in half of the casino, and a vote on the proposal could come as early as February 5—presumably in plenty of time for the convention in July.

-Patrick A

photo credit: Flickr