27 Apr 2016
Long a General Cigar staple, Hoyo de Monterrey is the latest offering to receive a makeover. This time, the overhaul comes via a new line inspired by an earlier limited edition. The cigar even sports a different, shorter name—simply Hoyo—and, as you’d expect, modern bands, boxes, and promotion.
Interestingly, the new Hoyo was touted in a press release by General’s vice president of marketing, Alan Willner, rather than a cigar blender.
Hoyo is being offered to tobacconists in four sizes: Rothschild (4.5 x 50), Robusto (5 x 54), Toro (6 x 50), and Gigante (6 x 60). For this review, General provided me with a five-pack of the Robustos, which carry an individual MSRP of $6.59.
The tobaccos used in Hoyo reflect the blend from last year’s Hoyo Edición de Cumpleaños 150 limited edition that celebrated the 150th anniversary of the original Cuban Hoyo de Monterrey.
That cigar features a proprietary wrapper leaf called Estelí Habano Shade, which has been fermented longer and applied to the new Hoyo. It is thick and oily with little pre-light aroma. Under an Ecuadorian Sumatra binder is a filler mix of Pennsylvania ligero along with Nicaraguan tobacco from Estelí and Ometepe.
I found excellent construction, draw, and burn in each of the samples. Smoke production was top-flight. The cigars are densely packed, and a slow burn makes the fat Robusto last longer than many larger cigars.
For me, there’s often a fine line between peppery and harsh. Sometimes it shows up in a back-of-the-throat bite, sometimes in a lingering, coarse finish. With the Hoyo Robusto, it seems to show up in both, especially during the first inch or so.
The harshness backs down somewhat in the second half, with burned coffee and tobacco sweetness coming to the fore. Overall, though, there isn’t much development throughout the five-inch smoke.
While it’s nice to see a major cigar maker reexamine long-time brands, it can sometimes feel like they’re trying too hard to emulate their boutique competitors. With Hoyo, General has produced a perfectly acceptable cigar, but one that seems a bit heavier on the sizzle than on the steak.
On the other hand, with its reasonable price and excellent combustion properties that are characteristic of General Cigar, I’d recommend giving it a try. As for rating, I give the Hoyo Robusto three stogies out of five.
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photo credit: Stogie Guys