Cigar Insider: Litto Gomez of La Flor Dominicana
Thursday, March 11th, 2010Yesterday, cigar maker Litto Gomez showcased his new “Air Bender” blend at two Old Virginia Tobacco locations. We caught up with him at the in-store event in Falls Church, Virginia, to try the latest release from La Flor Dominicana and get his thoughts on the ever-encroaching war on tobacco.
Air Bender, formerly a blend exclusive to La Flor Dominicana events, sports an Ecuadorian Habano wrapper and Dominican binder and filler tobaccos from Litto’s farm in La Canela. He’s been stockpiling the wrapper for a few years now to make sure that he can keep the blend consistent going forward. Not as spicy as his well-regarded Double Ligero blend, the intended profile is of “refined power,” says Gomez.
Air Bender is offered in four vitolas that retail for $7-8.25 apiece: Matatan (5 x 50), Guerrero (6.25 x 54), Maestro (5.25 x 52), and Valiente (6.25 x 60). Each name honors a kung fu warrior. “I’m enamored with Chinese culture,” said Gomez.
Some think the line’s name is itself a nod to martial arts (apparently there’s an animated television series called Avatar: The Last Airbender).
But Gomez gave us a different explanation. “When we smoke, we bend the air,” he said. “You can see smoke split the air as it leaves a cigar. That’s why I thought ‘Air Bender’ would be a perfect name for my newest line.”
We asked what fans could expect next from La Flor Dominicana. Gomez says a smaller ring gauge version of the Air Bender should be ready in time for the IPCPR Trade Show in August. (All the initial sizes in the line are 50 RG or larger.) He was also excited about Small Batch No. 3, due out in a few weeks.
Defending Cigar Rights
Litto Gomez, like many cigar makers these days, is very concerned about excessive taxes, smoking bans, and other anti-tobacco zealotry. “The industry is a very easy target,” he says. “It’s important that we realize the stakes in this battle: The other side wants to erase tobacco.”
The anti-tobacco lobby has always pushed for more bans and taxes, he explained, and until politicians feel someone pushing back there’s nothing to stop them. That’s why Gomez has been a key supporter of Cigar Rights of America (CRA) since its inception in August 2008.
“I’m surprised by how apathetic smokers have been…how willing they are to accept taxes and bans,” exclaims Gomez. He says even casual smokers should join CRA because “it provides the voice of the consumer and helps defend our rights.”
photo credit: Stogie Guys

The pair met in Oregon when Rafael was attending college on a scholarship. They later worked to put together a farm and factory in Nicaragua, only to be crippled by Hurricane Felix in 2007. They persevered, and their Reserva Miraflor has lately received several positive online reviews and comments.
Pete Johnson: My first, a Hav-a-Tampa at the age of 13, doesn’t really count. I didn’t continue with cigar smoking because I didn’t think that was a good tasting cigar. I had another cigar at the age of 20 and thought it was good, but it was another year before I wanted to explore the cigar world. So right around 1991, the father of the guitar player in my band was a cigar smoker and in 1994 he wanted to invest in me to create a cigar—something I wanted to do but never had the money or the nerve. I went to the DR in 1995 to ask the few people I knew to make the brand. No go. The cigar business was nuts and those people didn’t have the time to make anything original for me. So I waited.
Stogie Guys: How are you getting the word out in the area that you are open and ready for business?
The PG philosophy, after all, isn’t about publicity stunts, bikini-clad models, creative marketing schemes, or the next big thing. It’s about blending finely tuned cigars to meet the most discriminating of palates. In fact, the Garmirians shared with us how, during the height of the cigar boom, they refused to sell a stash of prized Dominican leaves at a significant profit because they were patiently aging them to perfection. This is one example of the sacrifice that must be made to create cigars that look, taste, and feel like pre-Castro Cubans.



