Cigar Review: Montecristo 520 Edición Limitada 2012 (Cuban)
28 Jan
This limited edition Cuban Montecristo celebrates the “520th anniversary of the arrival of Cuban tobacco to Europe.” Never mind that Christopher Columbus’ famous journey of 1492 didn’t return to Europe until March 1493. (Perhaps Habanos S.A. means the 520th anniversary of Europeans being introduced to tobacco?)
Not to mention that it didn’t go very well for the pair of Europeans who first ventured inland and saw the natives smoking. Rodrigo de Jerez introduced tobacco to Europe, only to find himself jailed for seven years by the Spanish Inquisition because “only the devil could give a man the power to exhale smoke from his mouth.” His partner Luis de Torres stayed behind when the Santa Maria sank to found a settlement known as La Navidad, which was wiped off the earth by the time Columbus returned later in 1493.
None of which is pertinent information for evaluating this exclusive, expensive, limited edition Habano. The Montecristo 520 comes in a new size known by the factory name as “Maravillas No.3,” which is 6.1 inches long with a ring gauge of 55. Prices vary greatly by country depending on their tobacco taxes, but expect to pay at least $30 for the Montecristo 520.
It’s a sharp-looking cigar: a deep brown wrapper with broad proportions framed by the double band. It reminded me of another Montecristo Limitada, the Montecristo Sublime Edición Limitada 2008, one of my very favorite Cuban cigars.
Once lit, it started with a bit of grassiness that I wouldn’t have expected from the well-aged tobaccos used for Edición Limitada. Fortunately, ten minutes or so in, that faded away and more standard Cuban-esque flavors revealed themselves: roasted notes, coffee, cocoa, and sweet cedar. From there it was a pleasant, if largely uncomplicated, cigar that smoked for almost two full hours. It suffered none of the construction flaws that sometimes ruin Habanos.
The result is a very good cigar, but it’s not the masterpiece that the Montecristo Sublime Edición Limitada 2008 is, as it’s lacking the complexity and finesse that made that cigar such a standout.
And let’s face it, given the steep price, you’re owed more than just a very good, flaw-free Cuban. So even though I had hoped for great, the final product is still quite good, which earns the Montecristo 520 Edición Limitada 2012 a rating of four stogies out of five.

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photo credit: Stogie Guys


But neither firm is coasting. The landscape these days is littered with former giants that once dominated their fields and appeared to have no sales concerns. Just check out Sears or Kodak or Blockbuster. So, like their behemoth brethren in the beer-brewing industry who are fighting small craft bottlers, General and Altadis are determined to keep the boutique brands just that. Of course, there are about as many ways for big companies to react to creative competition as there are consultants ready to advise them. One of the most popular paths: create an entrepreneurial, “start up†mentality among existing divisions. That seems to be the route General’s taken with La Gloria Cubana since Ernesto Perez-Carrillo left in 2009.
Currently, the House of Emilio portfolio includes 1502, Bodega, Epicurean, Ezra Zion, Guayacan, Herederos, Nomad, and Rodrigo. “These are up and coming cigar companies that have superior product and great interaction with retailers and cigar aficionados alike,†reads the House of Emilio website.

In understand cigar making and marketing goes in trends, but what I want the most is originality. Don’t just give your own twist on an existing formula, try something new that challenges the status quo. Last year we saw lots of San Andreas wrappers (we’ll probably see a lot more this year) and before that lots of Ecuadorian wrapper. While I like many of those cigars, I’m more interested in cigars that don’t just follow the trends. (Here’s a thought: What do the RoMa Craft, CroMagnon, and CAO La Traviata have in common? Besides being breakout hits, both use a Cameroon binder, something you don’t see very often. That’s not a plea for more cigars with Cameroon binders, but a reminder that cigar consumers will reward a good, unique cigar.)
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