Tomorrow, Clemson and West Virginia will face off in the Orange Bowl, but freedom already lost when anti-tobacco lobbyists and three U.S. senators successfully bullied the Orange Bowl into canceling their three-year sponsorship deal with Camacho Cigars.
In early December, Camacho Cigars, a subsidiary of premium cigarmaker Davidoff of Geneva, announced their partnership with the Orange Bowl to be a “corporate partner” of the game for the next three years and for the BCS Championship game in 2013 when the site of the Orange Bowl would host the biggest game in college football. The deal included cigar lounges at the site of the game, and Orange Bowl officials praised the deal saying, “We pride ourselves in affiliating with quality brands, especially those with strong South Florida ties, like Camacho Cigars.”
But the praise didn’t last long. Anti-smoking lobbying groups got wind of the new partnership and quickly began complaining: “The association of cigar smoking with one of the nation’s top collegiate sporting events sends the wrong message to impressionable young fans and helps market cigars as athletic, masculine, and cool,” the groups wrote in a letter to the Orange Bowl Committee and the NCAA.
Soon, anti-tobacco politicians were piling on. Three Democrat senators (Dick Durbin, Frank Lautenberg, and Richard Blumenthal) wrote to demand the game drop Camacho as a sponsor, writing, “Tobacco has no place in sports, and the promotion of cigars at the Orange Bowl sends the wrong message to young fans.”
Faced with this professional PR campaign and the implicit threat of three powerful senators, the Orange Bowl caved and canceled its sponsorship with Camacho, which it had so proudly announced two weeks earlier.
The whole incident shows the hysteria and propaganda that the are the basis of the anti-tobacco movement. Take a look at some of the other sponsors and you’ll be unable to come to any other conclusion:
No one blinks an eye at the fact that Bacardi and Bud Light are sponsors, apparently “promoting” alcohol towards minors by being sponsors. Meanwhile, Orange Bowl partners Taco Bell, Frito Lay, Reese’s Peanut Butter Cups, and Coca Cola are “promoting” horrible health that kills millions who suffer from obesity, diabetes, and heart disease.
Then there’s Bank of America, perhaps the most offensive sponsor of the game. They took billions in tax dollars for a bailout after helping ruin the American economy by significantly contributing to the mortgage crisis, but no one is clamoring for the Orange Bowl to drop them.
And yet, according to these zealots, “tobacco has no place in sports” and “cigars are just as harmful to [one’s] health as cigarettes.” Even though both claims are demonstrably untrue.
Ultimately, that’s the difference between us cigar smokers and the anti-tobacco crazies. We just want adults to be able to have the choice to enjoy a cigar if they want to. They lie and threaten to stop adults from having that choice.
–Patrick S
photo credit: Flickr