Stogie Commentary: What Will the Future Bring?
9 Jul 2008
With the IPCPR Las Vegas convention on the horizon, it’s natural to think about new cigar releases and company announcements (which Patrick S will be detailing tomorrow). I’m afraid, however, I can’t help but look to the future with a little trepidation.
In recent years, we’ve been blessed with many great cigars, the emergence of top-tier blenders, and some extraordinary limited edition smokes. But we’ve also begun to experience inconsistency, brand proliferation that seems to defy common sense, and lots of just plain duds.
It’s hard not to wonder if all the growth has, once again, pushed the need for the high-quality, well-aged tobacco that’s necessary for excellent cigars beyond availability. I know growers have expanded quite a bit in recent years, with Nicaragua probably the most notable example. And just think of the countries you often hear about now that were virtually non-starters in the production of cigar tobacco just a few years ago: Costa Rica, Colombia, Peru, Italy…
But growing tobacco isn’t the same as growing good tobacco. (I’ve had a couple of cigar makers tell me that it’s extremely easy to get tobacco these days, but competition for high-quality leaf is tougher than it’s ever been.) Then there are the requirements for aging and curing, processes that can’t be hurried without harming the outcome.
Consistency is also a critical factor for cigars. Smokers expect their sticks, with a few exceptions, to taste and perform more or less the same from box to box, year to year. It isn’t really like wine or high-end coffee, where the grapes and beans—and the results—are evaluated crop by crop. The demand for cigar repetition is more akin to liquor. In addition to a cigar’s taste, we expect to experience the same quality construction, draw, application of the cap, burn, etc., each time we light up.
When you consider all these factors—and look at the endless number of new cigars hitting the market—I think it’s hard not to feel some pessimism.
While it is possible, of course, to create an almost infinite number of blends, I don’t believe it’s possible to make so many consistently and to also make them good and distinctive as well. Consequently, I think we’ve all had the unpleasant experience of finding a new cigar that’s terrific, only to be roundly disappointed when you then bought a box. Or when you tried others by the same blender or manufacturer with poor results.
So, though I’m eager to learn about new cigars unveiled at IPCPR, I hope at least some of those in the industry will address the vital underlying issues of quality and consistency. That could give cigar smokers at least a little glance into what lies ahead.