One of the great things about cigars is the incredible choice available. Unfortunately, it’s one of the not-so-great things as well.
Every day seems to bring news of a new release, a limited edition, a store special—or, more likely, several of each. One email I received recently touted five new limited cigars. As we approach the annual summer trade show, the stream of new announcements will almost certainly become a flood.
A dedicated cigar lover could go crazy, and broke, trying to keep up.
I suggest you don’t. Go crazy or broke, that is.
Now, I’m not recommending you forgo new cigars. Far from it. I’m just advocating a little thought and preparation to maximize the enjoyment potential of the purchases you do make.
First, remember that selling cigars is not like selling most other consumables. The premium cigar market is small and barely growing, if at all. A large percentage of cigar smokers have only a handful of sticks a week and rarely venture beyond a few brands.
Two companies—Altadis and General—dominate the market; add in a few other big players like Padrón, Fuente, and Rocky Patel, and you see why smaller manufacturers face a tough battle. They’re fighting for a thin slice of a not-so-big pie.
For many of those small manufacturers, social media has had a huge impact. Even though the cigar digerati is a relatively small subset of the market, it’s a vocal and influential component. Generating buzz and producing the next hot stick can make the difference between being a success and an also-ran. All of which leads to more releases, more limited editions, more store exclusives, and on and on.
Here are three thoughts to help you evaluate your purchases:
1) Pay attention to the manufacturers you really like. As any regular StogieGuys.com reader knows, I am a big fan of Aging Room cigars. Their blends just about always appeal to my taste. I’ve even gone so far as to violate a basic rule of cigar purchases by buying a box of a new offering before I’d tried one. Other favorites, like Fuente and My Father, also always get a close look from me.
2) Pay attention to tobaccos. Think about those you like and those you don’t. This can be tricky, I’ll be the first to admit. For example, I generally dislike San Andrés. But there are some using it, like E.P. Carrillo’s La Historia, that I think are terrific. Still, given the choice between a new smoke featuring that Mexican leaf and one that doesn’t, I’ll usually pick the cigar without it. Similarly, recognizing tobaccos you usually enjoy can be a deciding factor.
3) Look at the manufacturer’s output. Some companies put out so many new cigars, it is difficult to believe they all can be special. On the other hand, when someone like Padrón puts a new smoke on the market, it is worthy of special notice.
photo credit: Flickr