Stogie Commentary: My Top Five Cigar Wishes for 2010
14 Apr 2010
April may seem far too late to be publishing a 2010 wish list. But I tend to think of the industry on a fiscal year, each one beginning with that summer’s International Premium Cigar & Pipe Retailers Association (IPCPR) Trade Show. It’s a convenient approach because that annual event is where most new cigars debut.
Whether you consider this article four months early or four months late isn’t all that important. What is important is that I have five cigar-related wishes for 2010—and I want to share them with you. From the highly improbable to the entirely possible, here they are in no particular order:
1. Less is More
With a few rare exceptions, each year every cigar manufacturer feels compelled to come out something new. It has become nearly impossible to keep up with all the new offerings. This can lead to over-extension, inconsistency, consumer confusion, and, as my colleague writes, “lots of just plain duds.†I’d respect any company that shows up to this summer’s IPCPR Trade Show saying, “We don’t have anything new, we’re just focusing on our comparative advantage and maintaining the highest quality control.†That would be nice.
2. Join CRA
Restrictive smoking bans and outrageous tobacco taxes are out of control. With Cigar Rights of America (CRA), everyday stogie enthusiasts finally have a voice. But that voice will only grow in effectiveness and influence if more brothers of the leaf join up. I hope 2010 brings CRA great recruiting success, bolstered by the nonprofit’s discount program and members-only samplers.
3. Quality Over Quantity or Strength
The growing trend towards large cigars and full-bodied powerhouses is somewhat frustrating. Sure, I’ll enjoy a 60 ring gauge cigar or a ligero-filled pepper bomb every once in awhile, but I’m starting to fear the rise of a “bigger and bolder equals better†mindset and how that might impact the market. This year, let’s not forget how fantastic a truly magnificent mild cigar can be.
4. More Attention for Boutiques
Small-batch cigar makers are not to be ignored, especially since many are turning out some of today’s best blends. Regular StogieGuys.com readers will be familiar with the likes of Tesa, Cuban Crafters, Bucanero, and others. There are countless more just waiting to be discovered. So, in 2010, make a commitment to step outside your name-brand comfort zone and uncover a hidden gem.
5. End the Cuban Embargo
When JFK signed the embargo in 1962 (immediately after hypocritically securing himself a stash of soon-to-be criminalized sticks), it was thought that such restrictions would cripple Castro’s regime. That obviously didn’t work. Since then, the U.S. has continued to trade with other communist countries like China and Vietnam, only to see them take marginal steps towards freer enterprise. So it’s time to finally repeal this obsolete law, liberalize trade and travel with Cuba, ease the suffering of the Cuban people who have endured so much under Castro’s tyranny, and make Cuban cigars legal in the U.S.
photo credit: Flickr


Once a gimmick, now it seems to be the next frontier of cigar blending. More and more we’re seeing cigars with multiple wrappers, and not of the barber-pole type. Recently, Joya de Nicaragua and La Gloria Cubana both introduced cigars with two wrappers—one for for the beginning of the smoke, one for the end. The concept makes a lot of sense in a way. Just as dinner usually comprises of an appetizer before the main dish, these new cigars offer a progression of two distinct flavors in one cigar.
It likewise stands to reason that ligero tobacco is in demand like never before. Ligero is the most full-flavored of tobacco leaves due to its concentration of nutrients and direct exposure to sunlight at the top of the plant. Aiming to pack a bigger punch, some cigar makers are cramming more ligero into their blends than was once thought acceptable. Take Sam Leccia, for example, who introduced a “straight ligero†blend last summer.


1) Cigar Rights of America, a consumer public advocacy group that works to protect the freedoms of cigar enthusiasts, has launched a new
That’s not necessarily a bad thing. But before you read every cigar review out there and take each as gospel, let’s keep in mind what a review is…and, just as importantly, let’s keep in mind what a review isn’t.
Patrick Ashby
Co-Founder & Editor in Chief
Patrick Semmens
Co-Founder & Publisher
George Edmonson
Tampa Bureau Chief