Cigar Insider: Ed McKenna of CAO Cigars
23 Jun 2011
CAO Cigars is entering a new era, and we wanted to find out what that new era would bring for the brand’s many fans.
In 2007, the family-owned company was purchased by the Scandanavian Tobacco Group (STG). Later, in early 2010, STG merged its premium tobacco division with General Cigar (maker of Macanudo, La Gloria Cubana, Punch, Hoyo de Monterrey, and many more well-known lines). Since then, a number of CAO stalwarts have left the company, including President Tim Ozgener, Chairman Gary Hyams, and Lifestyle Director Jon Huber, and CAO left Nashville to join General Cigar at its headquarters in Richmond, Virginia.
To get the scoop on what all this means for those who smoke and enjoy CAO Cigars, I talked to Ed McKenna, senior brand manager for CAO.
Stogie Guys: What is your background in cigars? How long have you been smoking, and do you remember the first cigar you really enjoyed?
Ed McKenna: I joined General Cigar several years ago, after being on the marketing team for Bacardi’s tequila portfolio. The premium cigar business shares many similarities to the world of spirits, but as I quickly learned, this industry is its own universe and to this point, I haven’t been able to compare it to any other. Since I’ve been with General Cigar, my focus has been on Punch, Hoyo de Monterrey, and Excalibur cigars. Together with Rick Chandler (director of Villazon brands at GC), with the product development team at HATSA (our factory in Honduras), and with input from our consumer ambassadors, I’ve launched Upper Cut by Punch, Reposado en Cedros, and Rare Corojo 10th Anniversary. I’m now managing the CAO business full time.
I have always liked cigars. My Dad was a casual cigar smoker, and I got bitten by the bug as they say, way back in college when my friends and would go over to our local tobacconist (then, it was Tobacco Village in Delaware), and pick up a few smokes to enjoy during the weekend. Those were great times. The first cigars I remember smoking were Partagas (my father’s favorite), Macanudo, and Onyx (random, I know).
I smoked cigars regularly in college, but there’s one standout occasion with Partagas. That was with my dad. We celebrated my college graduation over a robusto, and I remember thinking that I’d remember that cigar for the rest of my life. Along with a Punch Rare Corojo at my wedding last year, that Partagas cigar will go down in history as one of my favorite smokes. (more…)