Commentary: Just Shopping Around
9 Jan 2013
Nearly everyone knows the obvious elements that make for a good cigar shop. Selection, comfort, prices, welcoming atmosphere, etc. But there are a few things that I think make a good shop and an outstanding one—the sort you want to frequent again and again. And they’re not necessarily what you might think. Here are five attributes I check for:
1. Dust. Cigar shops attract it like almost no other. Smoke adheres to just about every surface, creating a vast, virtual dust magnet. I’m not just talking about the cigar boxes, either. Counters, windowsills, fan blades—you name it and it’ll get dusty without nearly constant attention. A shop owner who’s careful about dust is almost certain to be just as careful about everything else, from maintaining his stock to customer relations.
2. Hot water. Yes, this is kind of silly. But it does turn me off when the restroom has only cold water running in the sink. I have to wonder: If the shop’s pinching pennies at this level, where else is the eagle being squeezed?
3. Inventory awareness. Good owners know which cigars are selling. No one—not even the largest retailers—can stock every cigar. It’s a basic law of cigar physics: To get more in, you have to move some out. Boxes that remain full month after month mean new sticks aren’t arriving. Creative owners find ways to get those old ones out.
4. Light. People come in to enjoy a smoke for all sorts of reasons. Reading, whether it’s the newspaper, a book, a magazine, or an electronic device, is one of those reasons. I always appreciate at least a nook carved out with good lighting and good seating.
5. Wi-Fi. I put this one last because it’s probably the most obvious. With the proliferation of smartphones, tablets, laptops, and e-readers, providing good, free Wi-Fi these days should be de rigueur.
If you’re a store owner or work in one, what do you think? Is this reasonable, and are there things I’m missing? Similarly, I hope you customers out there will comment as well.
photo credit: Flickr