Commentary: New and Hot at IPCPR

For exhibitors at the International Premium Cigar & Pipe Retailers Association (IPCPR) Trade Show, presenting something new is only part of the story. Presenting something new that gets customers excited is the real trick.

And there were quite a few things on the floor at Las Vegas with the potential to do just that. Here’s a sampling of the ones I think you’ll be seeing and hearing much more about.

Achilles. A new brand from Curivari, this full strength, lightly pressed Nicaraguan puro isn’t a limited edition, but that doesn’t mean it will be easy to find. Releases will be made only four times a year, with an initial run of 10,000 in three sizes. Unlike many Curivari lines, though, Achilles will be sold only in the United States.

CAO Flathead. I know everyone likes to disparage packaging, but the boxes and artwork for this new stick from General Cigar’s CAO division are truly something to behold. When the display goes up at your local shop, believe me, you’ll know it.

Point-of-sale. This category was big throughout the show as manufacturers obviously struggle to accommodate consumers looking for a quick smoke and retailers wanting impulse-buy displays at the cash register. Two that stood out were a four-pack from Eddie Ortega in a cardboard box that will slip right into your shirt pocket and Oliva’s slick gravity-fed countertop dispenser that’s filled with Nub tubos.

Black and White. I don’t believe I saw anyone on the floor busier than Sam Leccia. Constantly talking to retailers interested in his new Black and White lines, Sam said he’d felt things would go well on his return to the industry but hadn’t anticipated what he encountered: “It blew away my expectations.”

Mia Dora. A milder smoke than is often associated with Emilio Cigars, these likely won’t ship until the end of October, according to owner Gary Griffith. He’s dedicated Mia Dora to his girlfriend and is wildly enthusiastic about it, from the blend that features a specially fermented Habano Rosado wrapper to the packaging Gary himself calls “over-the-top.”

–George E

photo credit: Stogie Guys