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Cigar Spirits: Wild Turkey Longbranch Kentucky Straight Bourbon Whiskey

11 Jul 2018

Let me state upfront I’m inherently skeptical of celebrity-endorsed products. When you feel the need to pay an actor or athlete to sell your cigar or whiskey, this suggests you’re worried the product wouldn’t sell on its own merits.

With that in mind, I had my reservations when I heard about Wild Turkey’s Longbranch Bourbon, a collaboration between Wild Turkey’s “creative director,” the Texan and actor Matthew McConaughey, and longtime bourbon man Eddie Russell. The straight Kentucky bourbon melds Kentucky tradition with a Texas twist: the aged bourbon is filtered through Texas mesquite charcoal.

Yet, further details about the bourbon made me think it may not be the usual, easily-dismissed celebrity product. First off, it’s made by Wild Turkey, which, as far as the major bourbon distillers go, tends to make solid bourbons for the price. Second, it’s got an age statement: eight years, which happens to be the age at which much now-revered Wild Turkey bourbon was bottled. Finally, although the Texas mesquite angle is a new twist, charcoal filtration is an accepted and historic method for bourbon making, as evidenced by Jack Daniels.

That Wild Turkey didn’t price Longbranch excessively also made me rethink my initial skepticism. Around $35 for an eight-year, age-stated Kentucky bourbon is, like it or not, a reasonable price in today’s overheated bourbon market.

The 86-proof Kentucky straight bourbon pours a golden amber color. The nose features vanilla sweetness and cereal grains.

On the palate, Longbranch has ripe apples, toasted oak, and vanilla flavors. The finish is long on the palate with more vanilla and a hint of smokiness that shows off the Texas mesquite influence.

If you have about $40 to pay for a bourbon, I’d prefer Russell’s Reserve 10 Year bourbon to Longbranch, but that doesn’t mean Longbranch isn’t a new and interesting bourbon well worth checking out. It’s flavorful (especially considering its relatively low proof).

It’s an excellent bourbon to pair with a fine cigar. Medium- to full-bodied cigars like the Illusione Holy Lance, Litto Gomez Diez Small Batch, Montecristo Petit Edmundo, or Dunbarton Tobacco & Trust Sobremesa will work best.

Patrick S

photo credit: Stogie Guys

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