News: Wild Headline Claims ‘Third-Hand Smoke Exposure as Deadly as Smoking’
4 Feb
Here’s a perfect example of the politicization of anti-tobacco “science.” A study comes out, a press release announces it, and news reports on it. And each step seems to mislead readers more than the next.
An article about a government-funded study by the National Institute of Health (which, as you might expect, doesn’t go out of its way to fund studies that show that the risks of smoking are overestimated) is titled “Cigarette Smoke Toxins Deposited on Surfaces: Implications for Human Health.”
The authors wanted to get publicity for their study so they put out a statement titled “Third-hand Smoke Shown to Cause Health Problems.” The press release included references to the sponsoring university’s policy of a tobacco-free, campus including e-cigarettes, even though it was not related to the study at all.
Next, a reporter summarized the study with an article that ran with this fear-inducing headline: “Study: Third-Hand Smoke Exposure as Deadly as Smoking.”
Note the escalating sensationalism?
Analysis
If you’re an unsuspecting person who clicks on the article from the Drudge Report (where the link appeared), then you’d assume you might as well smoke if you’re going to be in places where people have smoked before. The study says it’s just “as deadly as smoking.” That’s the claim the headline makes at least.
But you don’t have to be a scientist to understand the basic concepts of dosage and concentrations make it ridiculous to claim that smoking cigarettes (that’s what is studied, not cigars, even though the headline doesn’t make it clear) poses the same danger as spending that time in a room where people have smoked in the past.
Not to mention the actual study involved shaving mouses’ backs so that exposure would be maximized to the strips of carpeting that had been placed in tiny, unventilated containers that were filled with smoke by a special smoking machine. Needless to say, it’s not particularly analogous to any normal human activity.
Plus, so far as I can tell, the human equivalent would be rolling up a 16 foot by 16 foot carpet, and placing it in a small closet for weeks on end while continually smoking but keeping the closet closed air-tight. Then never cleaning the carpet and laying naked on it for most of your life. Still, somehow that gets reported to the public as if it’s “as deadly as smoking,” and then politicians and activists repeat it to justify complete smoking bans. (Take a look at the bills on this page if you have your doubts.)
After all, if you can be seriously harmed not only by contemporaneous exposure to other people smoking but by exposure to a place where someone in the past may have smoked, then the only way to protect people fully is a complete ban on smoking. Which, unfortunately, is exactly what they want.
photo credit: Flickr

Not bad for a company that, while tracing its cigar roots to 1928 Cuba, only got started in 2012 and entered the U.S. market a year later at the IPCPR Trade Show.


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