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Stogie News: Innovative Promotions Seek to Attract Smokers

10 Jun 2009

With smokers looking for more bang for their stogie buck these days, it should come as no surprise that cigar companies are becoming more innovative with their efforts to market cigars to consumers. Two promotional efforts that illustrate just how far companies are willing to go to highlight their brands are “National Nestor Miranda Cigar Day” and the “Partagas Cigar Cave Contest.”

National Nestor Miranda Cigar Day

Cigar CaveIn a celebration of the the 20th Anniversary of the Miami Cigar & Company and the release of the Nestor Miranda Special Selection 20 Aniversario, the company has declared Friday, June 12 “National Nestor Miranda Cigar Day.”

In a first for cigar marketing, the company will be giving away samples of its new release (which normally retail for $9 each) without requiring consumers to buy anything from the company. According to a press release from Miami Cigar and Company, “All the smoker has to do is to buy a cigar—any cigar, made by any cigar maker—at one of the 500 Nestor Miranda Special Selection authorized dealers. Again, that’s any cigar; made by any cigar maker. The tobacconist will give him the ‘Danno,’ with Miami Cigars’ compliments.”

The limited edition 20 Aniversario “Danno” has received two four and 1/2 stogie-ratings, for it’s Habano Rosado and Habano Oscuro versions. To locate a participating dealer, smokers can go to NestorMirandaCigars.com.

Partagas Cigar Cave

Meanwhile, Partagas has teamed up with former NFL defensive lineman and TV personality Tony Siragusa to giveaway the ultimate Cigar Cave. Siragusa, the host of “Man Caves” on the DIY network, will be giving $10,000 away to one lucky smoker to build the ultimate cigar room.

According to the Partagas Cigar Cave website, the winner will be chosen in August and judged according to four criteria. With cigar smokers being forced out of bars by smoking bans, Partagas thinks they’ve tapped into a trend.

Debo Mukherjee, vice president of marketing for General Cigars, says, “The trend toward in-home ‘caves’ where men can be men continues to gain momentum. To connect with the lion’s share of cigar enthusiasts who are forced to enjoy the pleasure of a fine cigar in undesirable locations, we found it only fitting to tap Tony Siragusa to convince cigar smokers to share their stories with us. For a cigar lover, having an in-home smoking lounge is the ultimate nirvana.”

Patrick S

photo credit: PartagasCigarCave.com

Drew Estate

4 Responses to “Stogie News: Innovative Promotions Seek to Attract Smokers”

  1. Charlie Wednesday, June 10, 2009 at 6:54 am #

    I'm up for a Nestor Miranda Danno, and I'd happily buy a few more based on the ratings here. As far as the cigar-cave promotion, where's the dart board? Every cave's gotta have a dart board.

  2. Mike L. Wednesday, June 10, 2009 at 6:59 am #

    Sounds like a great deal. But how many cigars can each cigar dealer have if only 2,000 boxes were made?

  3. Charlie Wednesday, June 10, 2009 at 7:26 am #

    That's what I was thinking. Do I have to line up at the door on Thursday like I'm buying concert tickets?

  4. Linus Friday, June 12, 2009 at 5:17 am #

    I would try for the Cigar Cave but I suspect my landlord might object turning my 2nd bedroom/office into a cigar cave (although it kinda is). Partagas suggested a Cigar Cave Tugboat. Now that sounds cool and a great idea. 🙂