Macanudo may be the best selling cigar brand in America but, like the late Rodney Dangerfield, the brand can’t get no respect. While odds are most cigar smokers made Macanudo their very first handmade smoke, it seems many experienced smokers shy away from the brand.
Maybe they see it as a beginner smoke—too mild or not complex enough. For whatever reason, the best selling premium cigar brand in America rarely has the buzz of its lower volume competitors. This despite General Cigar’s many attempts to introduce a more full-bodied smokes.
The last time a new Macanudo brand came out, at the 2008 IPCPR Trade Show, it was the Macanudo 1968, which I described as going “a long way towards combating Macanudo’s reputation among smokers as simplistic.” Two years later, at this year’s trade show, Macanudo followed up with the new Cru Royale blend, billed as a medium-bodied smoke.
Cru Royale featues an oily, deep brown Ecuadorian habano wrapper, Dominican binder, and filler made up of Dominican and Nicaraguan tobacco. It will come in four sizes—Gigante (6 x 60), Robsuto (5 x 50), Lonsdale (6.5 x 42), and Toro (6 x 54)—and sell for $6-7 dollars each when it hits cigar shops in October.
From the first puff, it’s pretty clear that this cigar is nothing like the green and white Macanudo Cafe line. The dominant flavors in the silver, black, and blue-banded Cru Royale are espresso, earth, chocolate, and cedary spice. It’s medium bodied as billed, and while there’s little variation from start to finish, my three IPCPR samples show impressive layers of taste. Underlying the dominant flavors are bready notes that occasionally reveal a slightly sour yeasty flavor. Adding to the complexity is a bit of red pepper spice.
Construction is flawless, a trait I’ve found common to all Macanudo smokes. The burn is even, the ash sturdy, and the draw has just a hint of resistance. Despite that, the most striking aspect of this cigar is how un-Macanudo-like the Cru Royale is.
This can be explained by the blend’s origin. As I was told at the General Cigar booth in New Orleans, the blend is primarily the work of cigar master Benji Menendez, who originally intended it as an extension of the Partagas line. (So, perhaps not coincidentally, Cru Royale reminds me a bit of the Benji Menendez Partagas Masters Series.) This new Macanudo gives seasoned smokers a good reason to revisit the brand, and I’d suggest doing so with a strong cup of coffee. But whatever pairing you choose, I think the newest Macanudo is worth a try, which is why the Macanudo Cru Royale Robusto earns four out of five stogies.

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–Patrick S
photo credit: Stogie Guys