The Stogie Guys

With the recent announcement about General Cigar acquiring Toraño’s brands, it seemed like the perfect time to light up the oldest cigar in my humidor: an Exodus 1959 Silver Edition Churchill from 2005.

I didn’t set out to age it. It’s just a remnant from a box I bought shortly after we moved to Florida that I never got around to smoking. There may even be one or two more that I just haven’t run across. Though I enjoyed the Silver a lot, it—like a lot of other smokes—simply fell off my radar as newer cigars came along.

So, how was it? What did all that time do?

Well, as I so often end up with aged cigars, I’m not really sure. Obviously, I like the line. Back in 2006, I gave another Silver vitola four stogies. I liked this one, too. I just cannot say with any certainty that age had a lot to do with it.

I don’t recall enough details from smoking it before to make a legitimate comparison. That’s my biggest problem with long-term aging. I’m not disciplined or detail-oriented enough to do it properly.

In this case, the one thing that stood out was the Criollo wrapper’s pre-light aroma, a warm mesquite fragrance I don’t remember. Otherwise, I can’t say how much difference there was in the mild- to medium-strength and the flavors.

Another cigar I smoked recently had experienced considerably less aging, so it’s easier for me to gauge the impact of time. I have about a third of a box of Jaime Garcia Reserva Especial Toros (6 x 54) coming up on a year of age. I smoked several shortly after buying the box, then occasionally. It has been a few months since I last had one of the Broadleaf-wrapped cigars. As with the Toraño Silver, I like the Reserva from My Father, having awarded it a nearly perfect rating in 2010.

The year of aging seems to have served it well, smoothing out any hints of harshness without reducing the power and melding the flavors into a terrific balance. In short, a great experience.

In this case, the humidor time did improve the cigar. Now, if I could just develop enough self-discipline to age more cigars the right way, perhaps I’d have more great smokes.

–George E

photo credit: Stogie Guys

Assuming time is one of your biggest constraints—as it is mine—you likely face a similar tradeoff: smoke more cigars more often, but forgo the ability to seriously appreciate every stick; or smoke almost every cigar under great smoking conditions, but smoke less.

As a husband, father of an infant, and occupant of a demanding job that requires regular travel, it’s really tough to find the time to smoke a cigar under (what I consider to be) optimal circumstances. But I think such circumstances are necessary if I’m going to be studying, writing about, and reviewing many of the cigars I smoke. So, when faced with the aforementioned tradeoff, I’m usually erring on the side of smoking less, but smoking under solid conditions. That’s how things have played out over the past few years.

What exactly are these optimal conditions? Like so many things when it comes to cigars, I’d imagine the conditions vary by individual. And that’s OK. For me, though, I tend to get the most enjoyment out of a cigar—and I have the greatest ability to appreciate its flavors and performance—when the setup is as follows:

• A comfortable piece of furniture
• An agreeable temperature, either outside or inside
• No wind
• Little else to draw away my attention
• A carefully chosen drink

Right away, you can probably see that these requirements aren’t easily met in full. Unless, of course, you have a smoking sanctuary at your home, or you frequent a well-run cigar lounge. The kind of conditions that don’t make the cut for deep cigar appreciation include the golf course, the car, a BBQ, or even going for a walk.

Now don’t get me wrong. Do I find myself smoking cigars on the golf course, in the car, at BBQs, or on walks? Yes. But more often I’m on my back patio or (when the weather is less agreeable) in my den. True, some of this is a function of my work for StogieGuys.com, which requires a lot of careful consideration and writing. But I tend to think I’d still fall into the habit of smoking a little less and smoking more attentively even without this website.

That said, in preparation for this article, lately I’ve consciously smoked more often, many times under less-than-ideal conditions. I’ve enjoyed it. And frankly it’s kind of liberating to fire up a smoke at times when I typically wouldn’t.

I’ve learned that, in terms of the tradeoff, it’s probably ideal to have a more balanced approach. After all, some cigars are built for the golf course, just as some demand my unwavering attention.

–Patrick A

photo credit: Stogie Guys

Each Saturday and Sunday we’ll post a Quick Smoke: not quite a full review, just our brief verdict on a single cigar of “buy,” “hold,” or “sell.”

The latest in Viaje’s White Label Project—which releases cigars that, for one reason or another, wouldn’t otherwise get marketed—is a Nicaraguan puro petite lancero (6 x 40) that absolutely hits the spot. Opening with a strong pepper blast, the $8.32 cigar shifts in the second third to flavors of earth, leather, and sweetness. Then the pepper comes back into the mix in the final third as the sweetness drops away. Excellent construction, smoke production, draw, and burn. With a run of only 300 bundles, keep your eyes peeled.

Verdict = Buy.

–George E

photo credit: N/A

As we have since July 2006, each Friday we’ll post a mixed bag of quick cigar news and other items of interest. Below is our latest Friday Sampler.

1) About one week after announcing it had acquired the brands associated with the Toraño Family Cigar Company, General Cigar revealed it has hired Sam Leccia as “Cigar and Blend Specialist.” General is now also distributing the Leccia Tobacco Company brands—including Black, White, and Luchador—through its Foundry Tobacco Company. Up until the announcement on Wednesday, the fate of Leccia Tobacco—formerly distributed by Toraño—remained unclear. The new arrangement with Leccia was detailed in a General Cigar press release: “Sam has built a strong reputation in the premium cigar category through his non-traditional approach to cigar making and brand building. He is best known for developing contemporary blends that put a unique and exciting spin on the tradition of premium cigars. In his new role at General Cigar, Sam will continue to develop his brands while leveraging the company’s vast tobacco resources, premium cigar blending expertise, and creative talent. He will also bring new, innovative products to the premium cigar market. As an ambassador for his brands, Sam will continue on his quest to share his passion for premium cigars with retailers and consumers across the country.”

2) In an email alert, the International Premium Cigar & Pipe Retailers Association (IPCPR) claims that at least two American tobacconists “have been seriously affected by banking restrictions brought on by the Justice Department’s ‘Operation Choke Point.’” The Operation “targets certain industries by pressuring banks to deny financial services to legitimate businesses for political reasons.” Reportedly, a couple IPCPR members have recently received written notices from their banks terminating their business relationships. If you’d like to learn more about Operation Choke Point, you can check out this PDF.

3) Serious Cigars in Houston is holding a different kind of rolling event. Sixty students will learn from a master roller how to roll a toro (6 x 50) from scratch. The $125 fee will get you, in addition to instruction, a catered dinner, cocktails, a custom chaveta, and up to 10 cigars of your own creation in a commemorative box. You can watch previous session highlights here.

4) Inside the Industry: Erik Espinosa’s La Zona factory is making the limited Cigar Dojo Sarsaparilla, a Mexican-wrapped maduro belicoso (5.5 x 52) that will be sold exclusively through Famous Smoke Shop. Meanwhile, cigar distributor Arango announced it is exclusively introducing a series of Chicago-themed frontmarks for CAO Gold Clasico, Macanudo Clasico, and Punch Clasico, all made for Arango by General Cigar.

5) Deal of the Week: If you’re a fan of the Man O’ War Ruination, you’ll be hard-pressed to find a deal as good as this. CigarsForMe.com is selling boxes of 20 for only $105, plus you get free shipping. Grab yours here.

–The Stogie Guys

photo credit: Leccia Tobacco

I’ll admit, rums that start with the letter “Z” tend to be my favorites. Zaya 12 and Zacapa 23 (not to mention Zacapa XO) are go-to rums for me, both with a smoothness and depth of flavor that can only be achieved through time in the barrel.

So I didn’t hesitate to pick up Zafra Master Reserve, a Panamanian rum aged 21 years in bourbon barrels. Apparently the same company that originally brought Zacapa to the U.S. market is the same outfit behind Zafra, which sells for around $40.

Zafra is a dark copper color, not surprising given its age. The nose could almost be mistaken for a bourbon, with corn sweetness, lots of oak, and orange peel.

The palate is surprisingly dry with lots of cedar and spice along with cognac and dried fruit. Underneath are more traditional rum flavors of vanilla, molasses, and oak. The long finish features more spice and oak.

It’s like a cross between a rum and a bourbon, and that’s a good combination for me. Don’t expect an overly sweet vanilla-forward rum. Zafra is more restrained and subtle than fellow “Z” rums Zacapa and Zaya.

That goes for cigar pairings, too. Instead of full-bodied smokes you’ll want something more balanced. Think Fuente Hemingway Short Story or Cabaiguan Robusto Extra.

As far as Zafra goes, it’s worlds apart from Zaya or Zacapa, but excellent in its own way, albeit more balanced and subdued. And on top of that it’s excellent for the price (I picked mine up for $37). Zafra 21 may not be the first thing I’d recommend for rum beginners, but real rum aficionados should definitely seek it out.

–Patrick S

photo credit: Stogie Guys

On the heels of last week’s news that industry giant General Cigar had acquired the Toraño brands—and that Toraño would be shutting down—seemingly everyone had an opinion to voice. I saw viewpoints ranging from indifference to surprise to downright anger.

There remain many unanswered questions. Why did Toraño make this move now (assuming there is a reason beyond Charlie Toraño wanting to spend more time with his family)? Is General actually committed to maintaining the current Toraño portfolio as-is, or will there be changes to the existing blends? Will new Toraño offshoots/brands be launched by General? And what’s going to happen to Leccia Tobacco?

But whether or not you like this latest consolidation, it’s important to recognize this won’t be the last major deal joining brands that were once distinct. Longtime StogieGuys.com readers may recall several past articles where we’ve explained why:

“There are plenty of reasons to expect consolidation will continue to be a theme in the industry. Via economies of scale, larger companies can better adjust to the many tax and regulatory burdens that cigars now face. Combining sales forces and distribution channels can lower costs, keeping prices down for consumers while keeping profit margins healthy. Increased buying power also ensures access to the best tobacco available, as well as bigger advertising budgets.”

Other motivations behind cigar industry consolidation (though not necessarily motivations behind General’s acquisition of Toraño, mind you) might include:

• Expanding geographical scope/reach
• Capturing new clients and more market share
• Acquiring technology, property, and recipes
• Reviving undervalued brands
• Diversifying the portfolio of offerings

This article in the Harvard Business Review summarizes a study of 1,345 mergers over a 13-year period. It found, “once an industry forms or is deregulated, it will move through four stages of consolidation.” The result is an industry that is balanced and aligned. This final (fourth) state is defined as the top three companies claiming 70% to 90% of the market.

I’ll resist the temptation to try to identify which stage of the so-called “Consolidation Curve” the premium cigar industry currently occupies. If, as I suspect, it’s pre-stage four, we can expect more consolidation on the horizon—like it or not.

–Patrick A

photo credit: Harvard Business Review

Many people first heard of the Viaje Oro Reserva, better known as the VOR, when the No. 5 size was named the number two cigar on Cigar Aficionado‘s top 25 list of 2010 (behind only the Cuban Cohiba Behike). That’s understandable given the extremely small production numbers of that first VOR; most probably never saw the cigar in any cigar shop near them.

With a name clearly evocative of that acclaim, Viaje recently rolled out this new Churchill (7 x 50) size of the VOR blend dubbed Aficionado. (The added marketing benefit is when you Google the cigar’s name, the top hit is that CA rating.)

The Viaje Oro Reserva line features the same basic ingredients as the regular Viaje Oro line: a Niacaraguan Corojo ’99 wrapper around Nicaraguan binder and filler. The difference is the Reserva edition fine tunes the blend with more aged ligero filler, and it is made by the most experienced rollers at the Raice Cubanas factory in Honduras in box-pressed sizes.

The triple-banded VOR Aficionado sells for around $11 each, or $280 for a box of 25. The reddish brown Corojo wrapper is nearly vein-free and the VOR features inviting pre-draw flavors with sweet spice, like a graham cracker pie crust.

Once lit, the spice-forward theme continues. There’s a molasses sweetness to the cigar along with baking spices, leather, and a powdery mouthfeel. Also evident are subtle fruit undertones and a long cocoa finish.

It starts out just a bit under full-bodied, but gradually eases back to a medium-bodied cigar, although the spice never really fades. The VOR features immaculate construction, from the razor-straight burn to sturdy ash to easy draw.

Thinking back on the Viaje cigars I’ve smoked, I often find them to be very good. But few are true standouts, especially given the price and trouble to track them down (since they aren’t carried by many shops). The VOR Aficionado, however, is a special spice-forward, interesting cigar worth finding. It’s enough to earn the Viaje Oro Reserva Aficionado a rating of four and a half stogies out of five.

[To read more StogieGuys.com cigar reviews, please click here.]

–Patrick S

photo credit: Stogie Guys