Stogie Commentary: What a Cigar Review Is… And Isn’t
8 Apr 2010
These days there are no shortages of cigar reviews online. Seems everyone has an opinion and wants to share.
That’s not necessarily a bad thing. But before you read every cigar review out there and take each as gospel, let’s keep in mind what a review is…and, just as importantly, let’s keep in mind what a review isn’t.
First off, a review can only be as good as the limited inputs that created it. That means whatever review you’re reading is first and foremost limited by two important factors: the reviewer, and the cigars sampled.
Be weary of reviews of based on just one cigar. Cigars are, by nature, a finicky product. What harvest was used? What year was the cigar produced? How long were the cigars aged after they were produced? Under what conditions were the cigars kept? These are just some of the factors that determine how a cigar smokes.
That’s why the first thing I look for in a cigar review is how many smokes were sampled. It’s also why I regularly smoke three or more cigars before writing a full review. (Our Quick Smokes, on the other hand, are upfront about the fact that they are based on just one smoke.) Particularly when it comes to construction, and also when it comes to flavor, a cigar can vary greatly from stick to stick.
My standard operating procedure is to smoke three cigars of the same blend and size. If all three reveal similar characteristics I go ahead and write my review. If significant variation is detected, on the other hand, I try and smoke at least two more cigars before giving my take. And in the rare circumstance that fewer than three samples make up a review (cigars that are hard to procure, for example) I always explicitly state that in written review.
While the number of samples is an important factor in how much weight to place in a specific review, perhaps the largest and most under appreciated factor is the limitation of just who is doing the tasting. Smokers have a wide variety of palates and preferences, and failing to account for such preferences makes most cigar reviews useless.
Here at StogieGuys.com, we deal with this by assigning a name to each review. Our hope is that, over time ,you can appreciate the subtleties of the palate of each reviewer since every time you read a review you learn a little more about that person’s preferences and biases.
And speaking of biases, don’t think that just because a “panel” has reviewed a cigar that such biases are eliminated. Cigar Aficionado‘s reviewers are a very small subset of cigar smokers, and they represent just as particular of a viewpoint as any particular reviewer here on StogieGuys.com or on any other site. I’m reminded of one prominent cigar veteran who told me he thinks that some cigar makers specifically blend their cigars to the tastes of CA‘s reviewers.
This brings me to to perhaps the most controversial aspect of cigar reviews: ratings. A rating of 95 in CA can be a goldmine for the company that makes that cigar. But I’m still not clear about what the difference is between 95 and 92 or, for that matter, 90 and 88. (Not to mention the fact that of the thousands of cigars reviewed by Cigar Aficionado in nearly two decades, only two have have been rated lower than “average to good commercial quality.”)
That’s why we employ a rating system that doesn’t pretend to know a 2-point difference out of a scale of 100. And why we place more emphasis on what is said within the review as opposed to the final score.
The lesson is that any cigar review can only be the result of a limited set of experiences by one or a few reviewers. Treating a review as anything more than a limited set of opinions misses the point. Reviews are guideposts, not gospel.
While experienced palates will have common experiences, they will always be limited in their usefulness. Ultimately, the only palate that matters is the one smoking the cigar, and the “best” cigar is the one you like the best. Nothing more, nothing less.
photo credit: Flickr

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