Commentary: In Truth Is Smoke
26 Aug 2013
One of the most enjoyable aspects of attending the International Premium Cigar & Pipe Retailers Association (IPCPR) Trade Show is the opportunity to meet new people in the cigar industry and see the fruits of their labor. Their enthusiasm and passion is infectious.
At this summer’s show, I met lots of people I didn’t know. I was, for example, mightily impressed by the men behind Table 36. Listening to them tell their story with so much zest and spirit was amazing.
Sitting down over a cup of coffee with Gary Griffith of Emilio Cigars was simply a great experience. You don’t get to meet such a genuine, smart, and engaging person—whatever their field of endeavor—very often.
Another new contact was John Staurulakis of Veritas Cigar Co., a Wilmington-based firm that was introducing three blends at this year’s show. No one talked with more zeal about their cigars than John, the company’s national director of sales. He eagerly handed me one to smoke while we talked.
Sitting at the booth, John explained what the company had been up to in the past year. The first thing they did was decide to drop the cigars they had been offering, he said. “We spent the last year blending three new blends to debut here.â€
When they got what they wanted, their new Torch line was born. Offered in five sizes, the cigar comes in three variations.
John laid out the details: One sports a sun-grown Ecuadorian Habano wrapper, Nicaraguan binder, and Nicaraguan filler from Jalapa and Ometepe; another features an Ecuadorian Connecticut wrapper over an Indonesian binder around Jalapa filler; and the Ecuadorian Habano maduro wrapper on the third is matched with a Nicaraguan Habano binder and Nicaraguan filler from Jalapa and EstelÃ.
John said he got into cigars in school and spent lots of time at a favorite cigar shop before jumping into the business.
At IPCPR, he added, Veritas signed up about 18 new shops and, he emailed me later, “that number just keeps getting larger every day.â€
If you spot a Torch, give it a try. One thing I can guarantee: They’re produced with passion.
photo credit: Veritas Cigar Co.



1) With Congress in the midst of a five-week vacation, the International Premium Cigar & Pipe Retailers Association (IPCPR) reminds us now is no time to be complacent—especially with the threat of FDA regulation of premium cigars looming large. In fact, with most senators and representatives back in their home districts, the summer recess is a good time to remind them of our rights to enjoy cigars, as well as all the jobs and small businesses endangered by government intrusion in the industry. IPCPR is reminding cigar enthusiasts and retailers that “hosting an event in your store is a memorable and effective way to engage your legislators.†They’ve published a
Beginning August 2013, we will start to buy back our reusable cigar boxes from our retailers. This is consistent with our BAYER Better Manufacturing Practices and Better Growing Practices initiatives to lower our impact on the environment. Our farms are already under these guidelines and the Aladino Factory is currently going through the certification process. This process assures you and your customers that all cigars have been made with tobacco that had zero impact on the environment and that the cigars have all been made under the same strict hygiene standards of food companies like Hershey’s and Heinz. Our next step is to focus on the cigar boxes.
The latter, presumably named for the area code where Ventura is located, doesn’t merely employ bold fonts, unique bands, and attention-grabbing marketing to create a “disruption†in the industry. Project 805 brings an entirely new tobacco to the table. Called Andullo, the leaf is exclusive to Ventura and, according to the Ventura 

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