Commentary: Five Cigar Facts You May Not Know
1 Aug
Five cigar facts of which you may not be aware:
1. The number of people who smoke premium, hand-rolled cigars is tiny. Forget the “crowd†at your local cigar shop or how quickly a hot limited edition sells out. We’re talking hard numbers. No exact figure exists for the number of cigar smokers, but extrapolating from published data shows just what an elite group we are.
A 2002 government survey found that 2.2% of U.S. adults identified themselves as cigar smokers. The overwhelming majority of cigars sold here are machine-made, roughly 12 billion vs. 350 million premiums. (And nearly half of the 12 billion are “little cigars,†which are much more akin to cigarettes than to premium cigars.) Do the math, and feel free to round up. It’s about 6.5 million cigar smokers consuming about 12.5 billion cigars, of which fewer than 5% are premium cigars. We’ll make the fairly outrageous assumption that half of the 6.5 million are consuming both, and you’re left with 3.25 million premium cigar smokers. My belief is that it’s considerably under 2 million, which would make it about the size of the Columbus, Ohio, metro area.
2. The cigar business can be an intricate web. Consider these connections. Two of the largest U.S. cigar retailers are owned by two of the world’s largest cigar makers: Altadis, owned by Imperial Tobacco, has controlling interest in JR Cigars, and Swedish Match, owner of General Cigar, owns Cigars International. And don’t forget that Altadis is half-owner of Habanos S.A., Cuba’s tobacco monopoly.
3. Sigmund Freud almost certainly never said, “Sometimes a cigar is just a cigar.â€
4. More than a decade before Cigar Aficionado’s 1992 debut, the publisher of the magazine Screw started Cigar, a quarterly that didn’t last.
5. Germany, according to the consumer research firm Euromonitor International, is second to the U.S. as a cigar market.
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These retailers include Abe Dababneh (Smoke Inn in Florida), Dan Jenuwine (Quality Fresh Cigars in Michigan), Gary Pesh (Old Virginia Tobacco in Virginia), Robert Roth (Nice Ash Cigars in New York and Pennsylvania), and Jeff Borysiewicz (Corona Cigar Company in Orlando). The group is headed by Jim Colucci, formerly executive vice president of sales for Altadis. So while Sindicato is new, it’s getting a great head start with a base of 45 top retailers—not to mention some of the biggest, most sought-after retailers in the industry.
At the time, I was given a pre-release sample which I 
1. Don’t stress out over what you should and shouldn’t do. As a beginner, I remember being so intimidated by warnings not to cut too much of the cap that I wouldn’t touch a guillotine to the head of a cigar. For the longest time I used a punch or a V-cut. I was always relieved when a cigar shop proprietor offered to clip my smoke. Mine was a classic case of overreacting. Clipping the cap doesn’t rank with splitting the atom.

1) Following recent International Premium Cigar & Pipe Retailers Association (IPCPR) Trade Show in Las Vegas, IPCPR has released its list of “Best-In-Show†winners, celebrating the expensive, elaborate, and sometimes bizarre displays the various cigar companies set up to lure retailers and attract attention. It came as no surprise to us that General Cigar won best large booth. General had an enormous display (it took us over an hour to see all the displays for CAO, La Gloria Cubana, Macanudo, and their other brands). And Foundry’s mad scientist-inspired display within General’s booth (see right) was one of the more memorable exhibits. Also recognized for their booths were La Palina, Fabricas Unidas, Fusion Cigars, and Tabacos Mata Fina, among others.
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